https://www.alexasielaff.com/aboutme daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/897ac852-ce2b-4567-8698-916346e818f3/what+i+do4.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexasielaff.com/experiments daily 0.75 2021-01-08 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610112201696-256SDPHVTGV9O37772CS/Zrzut+ekranu+2021-01-8+o+13.14.55.png Experiments - Social Distancing (2020) Electronic Literature Organization Conference and Festival, (Un)continuity 2020. Hosted by the University of Central Florida, USA “Social Distancing - the pandemic diary” is a project I created inspired by the recent events of the COVID-19 lockdown period. It consisted of creating a website that would be the basis for a common collection of thoughts written by current students from different parts of the world. This project was recognized by ELO and was selected to be displayed at their annual exhibition. https://www.alexasielaff.com/portfolio daily 1.0 2024-03-05 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/7f890d42-9c2c-4a67-8af2-64ab5a6f39e0/2560px-University_College_London_logo.svg.png https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/aed619af-951c-4405-bcd3-7754e86545a9/EPT+logo.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/3d4874b7-910a-4530-ba85-3c61e16cf98c/Togetherall+logo.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/0412b1c3-9f21-4a2a-ac2a-767fba01e96d/Pepes+logo.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/0f71f3b9-87d5-4873-8888-ce4edef1f41e/Equilaw+logo.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/b74e2ea2-10ec-4b21-8260-a8e5f1e226c6/TCGC+logo.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/2b5e4f4a-0942-4337-b5d1-4d3a8b8f0e01/Bookily+logo.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/2abc9b27-ac64-431d-a17e-c7595fee3af4/PNY+logo.jpg https://www.alexasielaff.com/portfolio/the-monstrologist monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610034023412-SR4E856MMSG0YKJV7XEN/themomnprojectgoals.png Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614260667152-OSUYFZDAE82INX09Z25N/themonboard1.jpg Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614261381853-3CP22CKBRMV6OZRUDUTN/Board%2Bthe%2Bmon.jpg Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/35ab8a60-464b-4f1b-a6cc-ecfda9ec338b/persona1test2.png Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/eaec10fc-9e2d-4a88-b12c-cf6ca3eb86bb/finallofi1themon.png Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/0ec9374e-4b9e-4db0-9252-c6f7255d5c30/lofithemon2.png Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/8c5810a0-34ce-475f-b41b-11baf5ca40f3/persona2border.png Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/feb352b9-a365-494c-ba25-fdd63786ccd2/persona-2-border.png Portfolio - The Monstrologist 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/a24e1eec-fa3b-4226-b7f9-54808a6af4c5/persona2border2.png Portfolio - The Monstrologist 2020 https://www.alexasielaff.com/portfolio/aoa monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610038866079-KOKW546PYXVCK7HSEJAR/aoaplakatfinalny.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610039273904-NYO899Z02M26TBRZ7F7B/ada+-+journey.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610039247369-YDJRUEYIB803N0ZRAZRF/ada+-+persona.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614261914132-M9N30L8PG32L3GKLO48H/lowfi2-aoa.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614261886366-HWL72CIE94FVVIOST5QG/low-fi-1--aoa.png Portfolio - Association of Apprentices 2020 Homepage + About Us Page https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610040298244-8WEL4LXGYZSB4GJ4MTD5/Web+Components.png Portfolio - Association of Apprentices 2020 Web Components https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614262828370-AUZT1QXUPVC2AIEOOQVG/High+Fidelity+%E2%80%93+Homepage+%402x.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610039940140-NYS1HHO1DEPA1O3F66Z8/hifi-1---aoa.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610040020910-MRV9DRG4L7XO5YM7KQVU/hifi-2-aoa.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610040126732-T4HIQVMOVPBGJCCMDX2D/hifi-3-aoa.png Portfolio - Association of Apprentices 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610040163840-ICFZCSYZPHRO86ARP9YC/hifi-4-aoa.png Portfolio - Association of Apprentices 2020 https://www.alexasielaff.com/portfolio/kingston-app-redesign monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610037629656-7R5TXD8E398AO3UL2BVG/kuplakat.png Portfolio - Kingston App 2019 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610038512794-8VGPVBONSNGMEQXSJ7RV/design+process.png Portfolio - Kingston App 2019 Design Process https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610038599321-QUK4LIMC053V2KJCLN3Y/oldvsbew.png Portfolio - Kingston App 2019 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610038666083-HVLXIWEMOMQL9NGHOPYQ/kuappdesigns.png Portfolio - Kingston App 2019 https://www.alexasielaff.com/portfolio/kollab-space monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614086415373-V30WZG7AWD2LT5L6F3AT/kollabspaceposters.png Portfolio - Kollab Space 2020 I carried out a research to determine what Kingston University students can do to find someone willing to cooperate. Currently the only solution offered by Kingston University is a co.lab wall where students can pin their posters and announcements. However, my observations indicated that students are reluctant to use this wall and its significant disadvantage is also a fact that it can only be found at one of the campuses. University only offers an analogue solution and there is a visible need for a digital based one. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614085674431-GEGE60S2S7HOYHU3ME3W/customerjourney1.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614085486051-8DC2K2WEDAU3PFDQCSOW/persona1.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614085732191-GMUBZIYE97L4ZX0X0U8I/persona2.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614085755203-U2LFY2R9P74HM7BF0XGF/custimerjourney2.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614020195097-NSETRD94BMFYW77H9130/Board+1.png Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614086550714-91XCJDE93X0N0VEN5XV1/Zrzut+ekranu+2020-04-13+o+16.34.52.png Portfolio - Kollab Space 2020 I’ve created additional logos for specific creative areas using Adobe Illustrator. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610028165324-MEKXD99C9WK16U4YX80H/moodboardfmp1.png Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1610028232097-Y7OEZLKNFWRDVHWGH7AF/typographykolab.png Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614093485940-OU3CQDLFHR800D7CM6XN/Board5.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614093408052-K50UL87S2WBCEYC2KJNF/progileboard.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614093583022-I6E0WSUY8VFRH1XD4OXC/onboard.jpg Portfolio - Kollab Space 2020 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/1614093455583-C5F41PROVHZCODLPI3KR/projectboard.jpg Portfolio - Kollab Space 2020 https://www.alexasielaff.com/portfolio/equilaw monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/c6b8aeea-a310-4123-a2ba-30eeedb8ba05/Equilaw+-+client+cover.png Portfolio - Equilaw 2023 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/442180f0-fe5b-4fa6-8781-25d9165b8112/Equilaw_+About+the+client.png Portfolio - Equilaw 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/8c24e47d-0270-4aa5-a6d8-f6afaf91cbe2/Existing+questionnaire.png Portfolio - Equilaw 2023 - Make it stand out Questionnaire valuation https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/fb5137bb-8c14-4d36-a9d7-3798936c995c/Wireframes+Equilaw.png Portfolio - Equilaw 2023 - Make it stand out Wireframes https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/5af2f1c5-0ee8-42df-ae42-4d8a6c19c999/Feature+map+for+user+environment.png Portfolio - Equilaw 2023 - Make it stand out Feature map for homeowners case management portal https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/bc08ad20-49cf-43f1-8512-4a4af8ca152a/Personas+Equilaw.png Portfolio - Equilaw 2023 Personas https://www.alexasielaff.com/portfolio/ept monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/357dd397-f245-4d76-99df-5a50c5e91529/EPT+Cover.png Portfolio - Ectopic Pregnancy Trust 2021 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/042d0036-cf90-45ce-9970-8bfdb086ca83/EPT_+About+the+client.jpg Portfolio - Ectopic Pregnancy Trust 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/e885ba4c-1e07-4766-9ce3-3bb7ff9bb8b6/EPT+Persona+2.png Portfolio - Ectopic Pregnancy Trust 2021 - Make it stand out Key persona - empathy map https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/4b6bbc31-3bf8-4d87-9d73-61e0b945e605/EPT+Persona+1.png Portfolio - Ectopic Pregnancy Trust 2021 - Make it stand out Secondary persona - empathy map https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/e6e5cc5c-8feb-4744-a529-620ba9d5eb41/user+comment.png Portfolio - Ectopic Pregnancy Trust 2021 User feedback: https://www.alexasielaff.com/portfolio/miconex monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/ae0d27fa-f4e8-417e-9758-64c35a37b2db/LL+cover+2.png Portfolio - Miconex 2022 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/2821d47f-9186-4f5c-a7ee-6c29f06d38ad/Glasgow+service+map.png Portfolio - Miconex 2022 - Make it stand out Service map https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/34a47202-e491-402f-8ca5-5018f9cee4dd/Glasgow+wireframes.png Portfolio - Miconex 2022 - Make it stand out Wireframes https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/3179f25a-1dfe-4291-9abf-13876af0c027/recognition+image.jpeg Portfolio - Miconex 2022 - Make it stand out Recognition of both Bravand team & Miconex with highly commended award from Gift Cards & Voucher association (GSCVA) in the ‘Big ESG (Environmental, Social and Governance) category https://www.alexasielaff.com/portfolio/rotor-k5nec monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/2ef5d90c-9ef1-46cc-8c88-3ccfd9610feb/Rotor+cover+2.jpg Portfolio - Rotor 2023 https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/b5260f73-af58-44cd-aabd-2a7bb3ff5c53/Admin+%26+partner+persona.png Portfolio - Rotor 2023 - Make it stand out It was important to make sure that needs & desires of not only clients but also partners and admins were taken into a consideration. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/afc1d1b0-ac0a-46dd-af49-ce06bc1ac817/Persona1-rotor.png Portfolio - Rotor 2023 - Make it stand out For the user research purposes, in order to find out more about day-to-day challenges of marine logistics coordinators I used my connections back from the seafront city I grew up at that work in companies such as Maersk and Rohlig Suus Logistics. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/52e5936f-2583-4c0d-8d74-aa3694bf4081/Competitors.png Portfolio - Rotor 2023 - Make it stand out Competitors analysis: Product that we were developing was the first of its kind in the market so I didn’t have any direct competitors to compare it to. For my desk research I wanted to focus how other marine related businesses display details on vessels and their routes in order to see what our potential clients are generally used to and to gain insights into the marina logistics environment, enabling informed decisions for the development of the brand-new app. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/e3b3183a-d468-485d-9eee-217a3ba9c71a/Complex+data.png Portfolio - Rotor 2023 - Make it stand out Excel spreadsheet listing all data needed by agents with notes for features to be used when designing solutions. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/31e9988f-a09d-432e-aa53-9897c3293718/Rotor+-+information+architecture.png Portfolio - Rotor 2023 - Make it stand out Information Architecture for the app was designed to future proof next updates and features, and work well with plans and visions for the product and business that the client shared with me. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/43ccfce4-ab27-4c2c-92ab-98a8cb0848f0/Version+alternation.png Portfolio - Rotor 2023 - Make it stand out Design of a summarised information about embarking container ship went through a lot iteration, I had to make sure it was as concise as possible, with the most important information being in a top visibility and that data was displayed in a logical order. Also I had to make sure that fields have enough space for all possible input versions. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/63a04091-5cee-41bf-add7-0c3fd2b995c9/Screenshot+2023-07-13+at+13.04+1.jpg https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/f186f324-f947-4d86-b0a0-54eb15f3767a/Screenshot+2023-07-13+at+13.03+1.png https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/d4d46e5f-e50d-4ea9-92f6-645cdeac4f64/Prototype.png Portfolio - Rotor 2023 - Make it stand out Interactive prototype was used for testing concepts with logistics managers, design was iterated accordingly based on their feedback. https://images.squarespace-cdn.com/content/v1/5ff70962fecfce2c71b706df/f880f39e-7874-43f6-9e31-abf53c8c8234/yes.jpg Portfolio - Rotor 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.